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Privacy Policy and Code of Ethics


"Strict and rigorous rules are at the root of the way we do business and protect the information we gather"



Information for businesses dealing with RMPD as well as study participants: code of conduct in marketing research and company privacy policy

Protecting private information is a serious matter for companies and individuals and RMPD attaches great importance to this matter when conducting business.

All of RMPD professionals adhere to the code of ethics of the MRIA (Marketing Research and intelligence Association). The MRIA has the following responsibilities vis-à-vis the Marketing Research Industry:

  • Develops and enforces professional standards: currently, the industry maintains some of the highest standards in the world for research practitioners and research companies
  • Empowers respondents: through a toll free number (1-800-554-9996) that allows members of the public to verify the legitimacy of research projects and to register complaints
  • Conducts quality audits: member companies will continue to be subject to random audits to ensure that the best business practices are employed and industry standards are maintained
  • Ensures the advancement of the quality of market research practiced: through the School of Marketing Research and the esteemed Certified Marketing Research Professional designation
All RMPD employees and partners execute each mandate in accordance with the code of conduct of the MRIA which is summarized in its ten core principles. Furthermore, the MRIA launched in 2006 the world's first Charter of Respondent Rights, clearly articulating to Canadians the industry's commitment to respect their time, their privacy, and to honour the societal contribution they make by voicing their opinions. We invite you to consult the following MRIA documents for more information:


In order to ensure the protection of the information we gather, RMPD rigorously applies the rules defined by the Commission d'accès à l'information (CAI). In Quebec, the CAI is responsible for the application of the Act respecting the protection of personal information in the private sector. For more information with regards to that Act please visit the site of the Commission d'accès à l'information or contact the CAI at 1 888 528-7741.

Finally, as per our industry's standards and applicable laws, personal information gathered by RMPD through our studies or through the contact form on our Web site are solely used for the intended purpose and are never shared or passed along to a third-party without the individual's consent, as is required by law.

For any question, comment or concern pertaining to our privacy policy, please, not hesitate to contact us.